Highlights of Business Chinese Program at East China Normal University

english.shanghai.gov.cn| January 15, 2025

In the Fall 2024 semester, the Business Chinese program welcomed nearly 40 students from over 10 countries, including the UK, Poland, and Russia. These students studied in classrooms and conducted business practices outside. Here are the highlights:

Theme lecture

Assistant Professor Wang Le from the School of Politics and International Relations at East China Normal University delivered a lecture titled "The Development of Chinese E-commerce: Current Status and Future." The lecture covered the history, trends, and innovation directions of the Chinese e-commerce industry.

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Professor Wang provides students with a deeper understanding of the e-commerce sector in China. [Photo/Global Education Center of ECNU]

Chinese Corner

Seven Chinese students from various majors, including International Chinese Education, Mathematics, and Finance at ENCU, hosted a Chinese Corner on themes such as "People, Goods, and Markets" and "Localization Strategies".

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Students shared their perspectives on marketing and localization strategies through group discussions, debates, and presentations. [Photo/Global Education Center of ECNU]

City exploration

Students visited the Huashan•263 Time-honored Brand Hall. They were divided into four groups to explore different brands and presented their research findings in class.

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Students pose for a photo at the Huashan•263 Time-honored Brand Hall. [Photo/Global Education Center of ECNU]

Company visit

Students also visited Canature Water Group, a local company that advocates for environmental protection and health. While there, they explored an organic vegetable garden, learned about the innovative water reuse system, and experienced the applications of water purification and softening systems in daily life.

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Students visit Canature Water Group. [Photo/Global Education Center of ECNU]

 

Source: Official WeChat account of Global Education Center of ECNU at "ecnugec"