The Rock Bund is a historical and cultural area in Shanghai that has been revitalized into a dynamic and creative zone. It boasts a variety of art galleries, museums, restaurants, and bars. It also hosts some distinctive and fascinating stores that offer more than shopping. Here are two examples.

Naive: Haven for book lovers, cocktail enthusiasts

Naive is the first store in Shanghai of the publishing brand Imaginist. [Photo/WeChat account: shhplyj]

Naive, which opened in 2023, is the first store in Shanghai operated by the publishing brand Imaginist. It aims to create a space where people can enjoy books, coffee and cocktails in one place. The first floor is a reading area with an Italian coffee service. The floor-to-ceiling windows can open fully, integrating the indoor space with the city. The second floor is the "author's room," which is more secluded and private than the first floor.

The store has a rich collection of books from different genres, such as fiction, poetry, essays, photography and design. You can also see the portrait of Dalton Trumbo, the writer of the famous film Roman Holiday in the "author's bathroom" – which literally has a bathtub full of books. You can see the Imaginist books on the wall in the "author's study" with black wooden desks and ink bottles.

The first floor is a reading area with a stylish Italian coffee service. [Photo/WeChat account: shhplyj]

The store also offers 12 special cocktails inspired by the Bund architecture and the Imaginist books. Naive is a store that invites you to explore the world of books and drinks in a cozy, yet elegant atmosphere.

Address: No 78 Huqiu Road, Huangpu district

Broshop: Paradise for cycling culture fans

Brompton bicycles, from the UK, have unique craftsmanship and design and can be folded easily. [Photo/WeChat account: shhplyj]

Broshop is a store that caters to cycling culture fans in the Rock Bund. It is not only a bicycle shop, but also a cycling life salon and a new space for cycling style. It sells Brompton, a bicycle brand from London with unique craftsmanship and design. Every Brompton is exclusive and can fold quickly. You can use it for outdoor and indoor activities, work and exploration.

The store also sells other cycling products, such as helmets, gloves, shoes and clothing. [Photo/WeChat account: shhplyj]

In Broshop, you can customize your own Brompton with different options and accessories, such as colors, gears, handles, bags, lights and more. You can let the professional technicians modify it for you according to your preferences and needs. You can also find other cycling products, such as helmets, gloves, shoes and clothing.

Broshop is a store that offers you a personalized and fun cycling experience.

Address: No 209 Yuanmingyuan Road, Huangpu district

Source: "shhplyj" WeChat account