East China's Shanghai is a city that never ceases to surprise and delight its visitors with its diverse and vibrant shopping scene. Whether you are looking for fashion, lifestyle, or culture, you can find it all in this bustling metropolis. One of the most popular shopping destinations in Shanghai is Middle Huaihai Road, where you can discover some trendy and unique stores that offer more than just products. Here are some of the highlights:

3Mode: A store with three modes of operation

3Mode features products from well-known domestic brands. [Photo/WeChat account: shhplyj]

3Mode is a store that integrates retail clothing, bars and event exhibitions in one space. Founded in 2020, it features well-known domestic brands that cater to customer experiences and cultural trends.

At night, the store transforms into a semi-outdoor bar, where you can enjoy drinks and music in a relaxing atmosphere. The store also hosts various offline theme events and flash sales with different brands, creating a dynamic and interactive shopping experience.

The store has a futuristic and industrial design, with three distinct areas: the tunnel space, the motor network room and the product display area.

Address: L3, TX Huaihai Youth Energy Center, No 523 Middle Huaihai Road

Human Made: Brand that celebrates past and future

The Human Made store in the TX Huaihai Youth Energy Center. [Photo/WeChat account: shhplyj]

Human Made is a brand that was founded by Nigo, a Japanese fashion icon and the founder of A Bathing Ape, in 2010. It follows the brand concept of "The Future is in the Past" and showcases the retro charm of the 1950s and 1960s with various styles and items.

The Shanghai flagship store in the TX Huaihai Youth Energy Center has a striking appearance, with a heart-shaped logo at its door. The store has a simple and modern design, with a circular counter that offers various life accessories from Human Made, such as fashionable jewelry and practical gadgets.

The walls display the current season's clothes from Human Made, which customers can choose from. The apparel is inspired by vintage American workwear, military wear and sportswear, with a touch of humor and playfulness.

Address: L1, TX Huaihai Youth Energy Center, No 523 Middle Huaihai Road, Huangpu district

Ohous: A concept space for young people

The design of Ohous in Shanghai is inspired by the urban rail transit subway. [Photo/WeChat account: shhplyj]

Ohous gathers niche national trend brands for contemporary youth, covering various fields such as sneakers, clothing, accessories and daily necessities. Each brand has an exclusive area, where it shows its concept theme, matching items and brand culture. Ohous offers an immersive offline shopping experience, where customers can explore and interact with the products and the space.

The design of Ohous in Shanghai is inspired by the urban rail transit subway and uses graffiti art to highlight its trend attributes. The store has a cool and edgy vibe, with a mix of colors, textures and shapes.

Address: L1, TX Huaihai Youth Energy Center, No 523 Middle Huaihai Road, Huangpu district

Nice Rice: Celebrating wonderful life with simple clothes

The store's space design blends with the roof form of the old building. [Photo/WeChat account: shhplyj]

Nice Rice is a domestic clothing lifestyle brand that was founded in 2018. The Nice Rice flagship store in Shanghai displays simple and versatile clothing that reflects the oriental culture of "harmony but difference".

The store is also a venue for cultural, life and art exchanges and appreciation. The store's space design blends the roof form of the old building and Chinese intangible cultural heritage art, creating a contrast between tradition and modernity.

Address: No 795-1 Middle Huaihai Road, Huangpu district

Ray-Ban: Brand that symbolizes self-expression with glasses

The Ray-Ban brand experience store on Middle Huaihai Road. [Photo/WeChat account: shhplyj]

Ray-Ban has launched its first brand experience store in China on Middle Huaihai Road in Shanghai. The store features a futuristic design concept, reflecting the brand's avant-garde and pioneering spirit.

The store displays over 700 new and classic products from Ray-Ban, including the iconic aviator glasses, the N2 new collections, the Reverse series, the Asian Design series and the Scuderia Ferrari team series.

The store displays over 700 new and classic products from Ray-Ban. [Photo/WeChat account: shhplyj]

Moreover, the store has the country's first Ray-Ban Cafe, where customers can enjoy Italian coffee while trying on different styles of glasses, creating a new interactive space for Ray-Ban.

Address: No 837-839 Huaihai Middle Road, Huangpu district

Yonex: A brand that caters to sports enthusiasts

The store covers more than 500 square meters and showcases Yonex's four major sports in China. [Photo/WeChat account: shhplyj]

Yonex is a popular brand among badminton, tennis, golf and snowboarding lovers. The Yonex flagship store in Paris Printemps on Middle Huaihai Road is the first directly operated store by the brand on the Chinese mainland. It covers more than 500 square meters and showcases Yonex's four major sports in China. You can find exclusive items here, such as T-shirts with a Shanghai logo, as well as limited-edition rackets and accessories that are not available elsewhere.

The store also has a tennis and badminton experience area. [Photo/WeChat account: shhplyj]

The store also has a tennis and badminton experience area, where you can play tennis and badminton when you are not shopping. You can enjoy the game as if you were on the court and challenge the highest score record in the store.

Address: L1, Paris Printemps, No 939-949 Middle Huaihai Road, Huangpu district

Source: "shhplyj" WeChat account