Sustainable brand Tenera opens pop-up store in TX Huaihai

english.shanghai.gov.cn

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Tenera bags displayed in the pop-up store in Shanghai's TX Huaihai Youth Energy Center. [Photo/WeChat account: shhplyj]

Tenera opened a pop-up store in Shanghai's TX Huaihai Youth Energy Center on April 27. Founded in 2023, Tenera is a lifestyle brand that crafts products using sustainable, eco-friendly materials.

Tenera, meaning "tender" in Latin, reflects the brand's attitude to establish a beautiful relationship with the world through beauty, romance, and tenderness. Tenera draws inspiration from modern lifestyles, travel, and work to create bags that can be used in any setting.

The store's main color scheme of minimalist white and sophisticated gray, with touches of transparent blue, is used throughout the space, displays, and installations, creating a unified and harmonious structure that evokes a cool ambiance for spring and summer.

Address: L2, TX Huaihai Youth Energy Center, No 523 Middle Huaihai Road

 

Source: "shhplyj" WeChat account