Fenty Beauty, a United States-based beauty brand helmed by global superstar Rihanna, is opening the Fenty Beauty Alley, a limited-time pop-up experience space in Shanghai's Fotografiska museum from May 22 to 26.

The launch on May 20 was nothing short of spectacular, with Rihanna herself gracing the event to the delight of fans and beauty enthusiasts.

The pop-up space blends urban aesthetics with local cultural motifs. [Photo/WeChat account: jaxwzx]

Fenty Beauty Alley marks the brand's first foray into offline pop-up experiences on the Chinese mainland, blending urban aesthetics with local cultural motifs.

The pop-up space features six distinct interactive zones, each designed to immerse consumers in the world of Fenty Beauty by Rihanna.

In a nod to the brand's iconic Diamond Bomb All-Over Highlighter, one of the zones is a retro disco-themed space complete with disco lights and karaoke stages, inviting guests to shine bright and capture their sparkling moments at the "Photo Booth".

A retro disco-themed space inspired by Fenty Beauty's Diamond Bomb All-Over Highlighter. [Photo/WeChat account: jaxwzx]

The pop-up space shows Rihanna's vision and LVMH Group's partnership in challenging the beauty industry's status quo. The brand continues to innovate, offering products that cater to a wide range of skin types and tones, fulfilling the diverse needs of consumers worldwide.

This milestone event is more than just a showcase of products. It's a multidimensional experience that embodies the brand's spirit and introduces a new immersive way to engage with beauty and makeup culture.

Source: "jaxwzx" WeChat account