Nordic lifestyle brand Arket has opened its first aesthetic pop-up store at Shanghai's Reel Mall, available from now to Nov 10.

The space features Arket's signature minimalist style, introducing the limited Arket Sans capsule collection alongside the brand's clothing, home goods and vegetarian cafe concept, the Arket Cafe.

Designed with a "blank sheet of paper" theme, the white-toned pop-up captures Arket's aesthetic essence.

A large Arket coffee cup installation at the entrance underscores the brand's commitment to enhancing daily routines with quality vegetarian dishes and seasonal coffee.

Inside, visitors can explore Arket's clothing for men, women and children, as well as home collections.

Interactive displays, including a nine-panel collage, highlight the brand's core values, such as sustainability and craftsmanship. Visitors can also collect digital stamps for a chance to win treats at the Arket Cafe.

The limited-edition Arket Sans collection, featuring printed tees, canvas bags, and leather accessories, is available. That's at the pop-up outlet and at Arket's Xintiandi store, where exclusive custom leather options offer a personal touch.

Arket pop-up store

When: Now until Nov 10

Where: No 1601 West Nanjing Road, Jing'an district

Source: Official WeChat account of Shanghai Jing'an Media Center via "jaxwzx"