Japanese hip fashion, lifestyle brand reopens in Shanghai

english.shanghai.gov.cn

Hip Japanese fashion label and lifestyle brand "niko and..." has reopened its flagship store in Shanghai's Jing'an district — now rebranded as the "and Store".

Spanning two floors, the upgraded store offers a trendy and chic shopping and lifestyle experience. The first floor showcases six fashion brands, pop-up collaborations and a dining area — while the second floor features four additional lifestyle and fashion brands, along with exclusive pop-up spaces.

The "and Store" aims to connect people with fashion in a relaxed and engaging way — blending clothing, home goods, accessories and food in a vibrant, multifaceted space.

More than just a trendy retail outlet, it is said to seek to enrich the daily life of folks through stylish and memorable experiences.

A standout feature is its pop-up collaboration with Dragon Ball, the globally popular manga and anime series by Akira Toriyama. This limited-time display — which kicked off on Dec 21 and runs to Jan 26 — includes exclusive apparel, accessories and themed food items inspired by the concept of "always be with".

The collaboration is said to add a playful twist to daily life, featuring colorful designs and re-imagined classic characters.

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An interior view of the new "and Store" in Shanghai. [Photo/Shanghai Jing'an Media Center]

and Store

Address: No 169 Wujiang Road, Jing'an district

Business hours: Daily, 10 am to 10 pm

 

Source: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx"