As Spring Festival draws ever near, Shanghai's Xinghualou Group — which runs a renowned collection of time-honored eateries — has launched a grand food fair under the theme of "Bring the Taste of the New Year Home".

The event features a diverse selection of festive goods from 11 iconic brands operated by the group — blending tradition with innovation to delight customers, both online and in person.

Participating brands include the city's oldest Cantonese-style eatery, Xinghualou Restaurant, as well as Sunya Cantonese Restaurant, Godly (Gong De Lin), Shen Da Cheng and others.

The offerings range from traditional gift boxes and ready-to-eat dishes to semi-prepared meals, catering to a wide array of tastes.

Highlights include Xinghualou Restaurant's exquisite pastries adorned with modern Chinese chic designs, ideal for gifts and Sunya's renowned family feast sets.

These feature new options like fotiaoqiang, a traditional soup made with various seafoods from Fujian province in East China.

Godly is presenting a selection of vegetarian delicacies, promoting health-conscious dining, while Shen Da Cheng's iconic pastry gift packs are said to really capture the special charm of Shanghai.

With over 70 product combinations available, the fair not only celebrates culinary excellence but also showcases the group's dedication to preserving and innovating traditional food culture.

For added convenience, customers can check out, order and receive products through online platforms such as Taobao and the WeChat mini-programs of participating brands — ensuring the festive spirit reaches every home.

Source: Official WeChat account of the publicity department of the CPC Huangpu district committee at "shhuangpu"