Since China's visa-free policy for South Korean visitors took effect on Nov 8 in 2024, Shanghai has become a top destination for tourists from there.

Among the city's attractions, West Nanjing Road has emerged as a popular shopping and dining hotspot, especially for younger South Koreans, who have embraced a new trend — "working Friday and heading to Shanghai for the weekend".

Tourists from South Korea have been spotted exploring West Nanjing Road, frequenting its bustling commercial areas. Even on weekdays, it's common to catch them as well as Thai tourists strolling through the district. Some online users joke "I feel like I could speak their language just by walking around West Nanjing Road."

Key spots that South Korean tourists flock to include:

Starbucks Reserve Roastery

Located in HKRI Taikoo Hui, this is the largest Starbucks in Shanghai and offers a unique coffee experience that showcases the city's coffee culture.

Address: N110-N201, HKRI Taikoo Hui, No 789 West Nanjing Road

Business hours: Daily, 8 am to 11 pm

Hen Jiu Yi Qian Lamb Skewers

South Korean tourists eagerly queue up to enjoy authentic lamb skewers from North China's Inner Mongolia autonomous region.

Address: B1, No 818 West Nanjing Road

Business hours: Daily, 11 am to 2 pm, 5 pm to midnight

SHUSHU/TONG

This store at JC Plaza is home to Chinese designer brand SHUSHU/TONG, which has gained significant attention from South Korea's fashion-forward youth. The store offers unique, modern designs that appeal to both Chinese and international shoppers.

Address: Room 207B, 2F, JC Plaza, No 1225 West Nanjing Road

Business hours: Daily, 10 am to 10 pm

According to the manager of Hen Jiu Yi Qian Lamb Skewers, since the visa-free policy was implemented, the restaurant has seen a significant increase in South Korean customers, with weekends now dominated by the guests. On weekdays, after 10 pm, the majority of customers are from South Korea. This influx has dramatically boosted sales, with one recent Monday's revenue hitting nearly 60,000 yuan ($8,183), up from the previous range of 20,000-30,000 yuan.

To accommodate this surge, businesses have added the Korean language options to their menus and services. Some are even planning to hire South Korean-speaking staff to improve communications.

At SHUSHU/TONG, the brand has also seen a noticeable increase in South Korean customers, particularly young women aged 20-30 who are drawn to its rebellious yet chic style. The brand has experienced a 70-80 percent rise in orders from there since the visa-free policy took effect, with December sales more than doubling compared with the previous year.

Source: WeChat account of Shanghai Jing'an Media Center at "jaxwzx"