Where anime dreams come true: Shin Dang store at Metro City

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Did you know there's a real-life Anywhere Door in Shanghai?

The Anywhere Door is one of the most iconic and frequently used gadgets in the Japanese manga series Doraemon. It looks like a pink door and acts as a magical portal to anywhere you want to go.

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An exterior view of the Shin Dang store at Metro City shopping mall [Photo/WeChat account: shxjhjd]

Step into the Shin Dang store (Chinese: 新铛集) on the second floor of Metro City — a shopping mall in Shanghai's Xuhui district — and you'll find yourself in a wonderland of two legendary anime worlds: Doraemon and Crayon Shin-chan!

 

What is Shin Dang?

Address: 2F, Metro City, No 1111 Zhaojiabang Road

Operated by New World Development Company Limited, Shin Dang is a specialty store packed with officially licensed merchandise featuring your favorite blue robot cat, Doraemon and the mischievous Shin-chan.

Here, you'll find tons of anime, comic, games and novels or ACGN goods, including:

- Figurines and plush toys

- Badges and phone stands

- Luggage stickers and keychains

- Blind boxes and more

Whether you're a longtime fan or just anime-curious, this is a must-visit stop in Xujiahui — a bustling cultural and commercial hub in Xuhui district.

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Adorable Doraemon figurines go on display. [Photo/WeChat account: shxjhjd]

If Doraemon is your childhood hero, then Shin Dang is your dream come true! Explore shelves full of:

- Sleepy Doraemon

- Singing Doraemon

- Doraemon munching on his beloved dorayaki — a classic Japanese confection made of honey pancakes filled with sweet red bean paste.

Every product is especially designed to capture Doraemon's endless charm. It feels like he might pop out of the Anywhere Door at any moment to say hi!

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Always charming: Shin-chan figurines go on display. [Photo/WeChat account: shxjhjd]

Shin Dang also brings the hilarious world of Crayon Shin-chan to life! Check out the Funny Shin-chan Blind Box Series, featuring:

- Over-the-top faces

- Hilarious expressions

- A bonus badge in every box

Plus, the plush keychains of Shin-chan and his little sister Himawari are simply too cute to resist. Clip one on your bag and carry a bit of joy with you wherever you go!

 

More ACGN stores at Metro City

Sanrio Gift Gate (B1)

Calling all Hello Kitty, Kuromi, Cinnamoroll and Melody fans! This store is a pastel dream full of Sanrio cuteness.

Donguri Republic — Ghibli Studio Store (1F)

Love My Neighbor Totoro, Spirited Away, or Kiki's Delivery Service? Explore a treasure trove of adorable and heartwarming Ghibli-themed items.

Line Friends Flagship Store (2F)

Bring home Brown (a quiet, stoic bear), Cony (a cheerful, energetic white rabbit who loves Brown) and much more! It's the perfect place to shop for cute, quirky gifts.

Note:

Line Friends is a popular character brand that began as sticker characters for the Line messaging app. Designed to express emotions in chat, these characters became so beloved that they evolved into a fully fledged brand — with physical merchandise, pop-up stores, animations and even theme parks.

 

Source: Official WeChat account of Xujiahui subdistrict at "shxjhjd"