Shanghai is set to host a dynamic lineup of large-scale exhibitions this July, with events covering the latest trends in sports, digital entertainment, maternity and childcare, as well as daily-use consumer goods. The events are expected to attract industry professionals, consumers and fans from across the globe.

ISPO Shanghai 2025

When: July 4-6

Where: Shanghai New International Expo Centre (No 2345 Longyang Road, Pudong New Area)

ISPO Shanghai 2025 will bring together over 500 global sports lifestyle brands — showing the latest gear and fashion trends in popular outdoor activities like rock climbing, hiking, cycling and camping. As a key part of the Shanghai Sports Consumption Festival, the event will also offer interactive experiences for sports enthusiasts. Recognized as a major global platform for the sports industry, ISPO continues to support cross-border collaboration and provide year-round services for sports and outdoor brands.

CCG Expo 2025

When: July 4-6

Where: Shanghai Convention & Exhibition Center of International Sourcing (No 2739 West Guangfu Road, Putuo district)

Also taking place in early July, CCG Expo 2025 is a major gathering for the anime and gaming community. Featuring over 200 game booths and a special Shadow Market or SHM board game zone, the expo will display both imported and original tabletop games, Bilibili content creator challenges and interactive activities. An indie game area will highlight new titles across genres, such as fantasy and puzzle-solving, giving fans a handy space to explore and engage with others. The event will also host a Digimon Card Game Ultimate Cup, which is open to both newcomers and veteran players for friendly competition.

Bilibili World 2025

When: July 11-13

Where: National Convention and Exhibition Center (Shanghai) (No 333 Songze Avenue, Qingpu district)

Organized by China's popular video-sharing platform Bilibili, Bilibili World 2025 is a massive offline celebration of ACGN culture — animation, comics, games and novels. Known for its vibrant user community and rich user-generated content, Bilibili has created this immersive event to connect fans with creators through exhibitions, performances and interactive activities. The event is expected to transform online subcultures into a physical playground for enthusiasts.

2025 Children Baby Maternity Expo

When: July 16-18

Where: National Convention and Exhibition Center (Shanghai) (No 333 Songze Avenue, Qingpu district)

Launched in 2001, the Children Baby Maternity Expo is now a leading global trade event for the maternity, baby and children's industries. With over two decades of experience, the expo covers the entire industry chain — including baby products, strollers and car seats, food, toys, clothing and supply chain services. It has expanded beyond China to countries like Turkiye and India, promoting international exchanges and cooperation in the parenting industry.

The 118th China Daily-use Article Trade Fair

When: July 24-26

Where: Shanghai New International Expo Centre (No 2345 Longyang Road, Pudong New Area)

The long-running China Daily-use Article Trade Fair returns for its 118th edition, offering an essential mid-year sourcing platform. With over 5,000 exhibitors spread across 16 exhibition halls and more than 190,000 square meters of space, the fair focuses on daily-use consumer goods. More than 90 percent of participants are manufacturers, offering new product launches, competitive pricing and tailored purchasing policies. The fair is widely believed to play a crucial role in connecting supply and demand in China's retail sector.

Source: Shanghai Municipal Commission of Commerce