Three locations in Shanghai's Hongkou district have recently been selected as part of the city's list of 25 venues for global new product debuts. The three locations are the Grand Halls, the North Bund International Passenger Center, and the 1933 Old Millfun.

To date, Hongkou has welcomed more than 30 inaugural stores, either the first on the Chinese mainland or the first in Shanghai, this year.

Additionally, it has hosted over 20 new product launches involving brands, including Bose, Lincoln, as well as the online marketplace Tmall.

Let's dive into the allure of these three listed locations in Hongkou district!

The Grand Halls

The Grand Halls. [Photo/WeChat account: shrx_ishanghai]

Located at No 8 North Bund Road in the heart of the North Bund, the Grand Halls occupies the historical site of the century-old Yangtze River Wharf.

Situated at the confluence of the Huangpu and Suzhou rivers, the Grand Halls harmoniously blends with the iconic landmarks of the Bund and Lujiazui.

Completed in 2021, the Grand Halls features three main buildings spanning a floorage of 99,000 square meters.

The design allows for interconnected access among the three buildings, catering to a wide range of large conferences with diverse spatial and functional requirements. Alternatively, each building or floor can operate independently, offering flexibility to host high-end smaller conferences, as well as banquets of various scales and types.

Moreover, the Grand Halls boasts expansive observation decks overlooking the Huangpu River, providing panoramic views of both shores. To the west, guests can admire the majestic skyline of the Bund, while to the east, the glittering skyline of Lujiazui dazzles. Guests can enjoy stunning sunrises over the Huangpu River in the morning and enchanting moonlit reflections in the evening.

Featuring over 20 versatile venues for meetings and banquets of varying size, scale, and design, the Grand Halls caters to a wide range of events including conferences, meetings, receptions, exhibitions, and performances.

As a historically preserved building, the Grand Halls integrates profound historical heritage with modern amenities through extensive renovation and refurbishment.

The main multi-functional halls inside the building showcase unique design styles and are complemented by spacious, well-lit public areas, creating an overall conference venue that is impressive.

The North Bund International Passenger Center

Night view of the North Bund International Passenger Center. [Photo/WeChat account: shrx_ishanghai]

Situated at No 500 East Daming Road, the North Bund International Passenger Center boasts a waterfront terminal stretching 1,200 meters along the shoreline, with a depth of 25-30m.

Nestled alongside the Bund’s iconic architectural clusters and offering panoramic views of the modern Lujiazui skyline across the river, it serves as an ideal venue for an array of commercial activities.

Embracing the ethos of "life above landscape", the center utilizes its outdoor waterfront terminal and underground "Rainbow Space" to host commercial events, thereby establishing itself as a chic and contemporary landmark.

The outdoor waterfront terminal. [Photo/WeChat account: shrx_ishanghai]

Recognized as a premier venue for unveiling new products, the center earned its place on the list of 2017-18 Shanghai Popular Destinations for Global New Product Debuts.

The 1933 Old Millfun

1933 Old Millfun. [Photo/WeChat account: shrx_ishanghai]

Located at No 611 Liyang Road in Hongkou district, the 1933 Old Millfun sprawls across a total area of 32,000 sq m. It stands as a distinguished historical landmark in Shanghai, being among the first batch of creative industry hubs in the city and serving as a national exemplar for industrial tourism.

This multifaceted venue offers a variety of activities ranging from product launches, theatrical performances, and escape rooms to conferences, training sessions, banquets, weddings, creative team-building exercises, shopping, dining, and office spaces.

The 1933 Old Millfun embraces the unique architectural style of Brasilia, rendering it a singular landmark in Shanghai. Within its labyrinthine confines, visitors will find meticulously designed and distinctively styled venues spanning from 100 to 1,500 sq m.

Notably, the circular "Sky Stage" exudes an enchanting artistic ambiance and has attracted renowned global brands such as Cartier, L'Oreal, Ferrari, Nike, and IKEA to host their product launch events.

Sky Stage. [Photo/WeChat account: shrx_ishanghai]

Renowned as a premier venue for introducing new products, the 1933 Old Millfun secured its position on the list of 2017-18 Shanghai Popular Destinations for Global New Product Debuts.

A new product launch event. [Photo/WeChat account: shrx_ishanghai]