Shanghai has evolved into a prime destination for a multitude of top-tier brands, both domestic and international, to debut new products, with the period from March to May representing the pinnacle of this trend.

In recent days, the city has witnessed a flurry of new product launches, with standout events such as the early fall women's collection debut by luxury brand Louis Vuitton and the groundbreaking net zero carbon store opening by Chinese sports brand Anta, as reported by the Shanghai Municipal Commission of Commerce.

Elsewhere, global sportswear giant Adidas has revealed its intention to launch about two flagship products each month at its outlet on the Nanjing Road Pedestrian Street – featuring collaborations with renowned fashion brands like Clot, Fear of God and Wales Bonner.

Joining the wave of innovation, global toy brand Lego has initiated the "New Inspiration for Playing Home – Lego-style Home Guide" event, which began on May 18 and will run until May 30. The event invites consumers and Lego fans to freely explore the world of Lego-style home furnishings. An 800-square-meter temporary exhibition has been established along the Xuhui Riverside, complete with six themed spaces and three interactive areas inspired by Lego-style home decor.

Anticipation is mounting for more upcoming product launches in the days ahead. Luxury brand Balenciaga, for instance, is gearing up for its Spring/Summer 2025 runway show, marking the brand's third runway event in Shanghai.

The debut economy in Shanghai has experienced a rapid upswing in high-quality growth since the beginning of the year. Within the first four months alone, the city welcomed 489 new stores, including three global or Asian premieres and 55 first-time launches in China or on the Chinese mainland.