The global flagship salon of L'Oreal PRO in Shanghai. [Photo/WeChat account: jaxwzx]

L'Oreal PRO, a high-end hair care brand, opened its first global flagship salon in Shanghai in May 2023, bringing a new hair styling and care experience to the city's consumers.

The flagship salon, located on Tongren Road in Jing'an district, combines new concepts, innovations, and models with the brand's pioneering technology and luxury experience.

The salon's open design not only connects naturally with the street environment of Tongren Road but also continues the unique historical marks and block aesthetics of green and red brick.

L'Oreal PRO has been working with high-end salons to bring breakthrough hair technologies, constantly innovating contemporary luxury quality and meeting the increasing needs of discerning consumers.

It has also developed a deep cooperation with the well-known salon brand Godhands, jointly upgrading the hair-dyeing experience and providing consumers with innovative high-end hair-dyeing solutions.

The flagship store offers a variety of hair care services. [Photo/WeChat account: jaxwzx]

The new flagship store also offers a variety of hair care services, such as the Maji FASHION dyeing service, which is created using intelligent, strong penetration technology, achieving a clear texture specially developed for Chinese hair texture and intelligently repairing hair quality.

The flagship salon has also won the LEED GOLD environmental building certification – the equivalent of an Oscar award for green architecture.

Source: WeChat account (jaxwzx)