An event held by Alfa Romeo in Shanghai. [Photo/CFP]

Alfa Romeo, the Italian luxury and high-performance car brand, opened its second global concept store in Shanghai, following the first in Milan.

The store, located in AI Plaza, a flagship commercial project of Shanghai West Bund Group, adopts Alfa Romeo's new brand logo and offers an immersive sensory experience to customers while using the unique "Alfa Red" to evoke emotions associated with the brand.

The opening of the store is part of the brand's strategy to expand its presence and influence in the Chinese market, which is one of the most important and fastest-growing markets for Alfa Romeo. The brand plans to launch more new models and services in China and to enhance its customer satisfaction and loyalty.

Alfa Romeo has been an iconic Italian luxury and high-performance car brand for over 110 years. It is known for its distinctive design, innovative technology, and racing heritage. Alfa Romeo is part of the Stellantis Group, one of the world's leading automakers.

Source: the official WeChat account of AI Plaza