French fashion brand Mugler opens a store at Reel Mall in Jing'an district, Shanghai. [Photo/WeChat account: jaxwzx]

French fashion brand Mugler has recently made its debut in the Chinese market with the inauguration of a chic store in the heart of Shanghai.

Located in the central atrium of Reel Mall in Jing'an district, Shanghai, the store marks a significant milestone for Mugler, showcasing both its fashion and fragrance collections together for the first time since its original store on the Rue du Faubourg Saint-Honore in Paris.

The store features Mugler's Spring/Summer 2024 collection, including signature sculptural pieces, figure-hugging dresses, and everyday pieces such as denim and knitwear. Accessories such as leather goods, handbags and shoes are also available for purchase.

The store features six high-end fragrances as well as several classic ones. [Photo/WeChat account: jaxwzx]

In addition, the store features six high-end fragrances from the Mugler Les Exceptions series, created by French perfumer Jean-Christophe Herault. This innovative series blends rare ingredients to create captivating scents, presented in architecturally designed bottles. Classic fragrances such as Angel and Alien are also available in the store.

Founded in 1974 by designer Manfred Thierry Mugler, the brand is known for promoting body positivity, gender fluidity, diversity and confidence through its fashion and runway designs. The new store at Reel Mall aims to be a pivotal point for Mugler in the Chinese market.

Reel Mall, dedicated to high-end brands, emphasizes sustainability, and the Mugler store is built with 100 percent recyclable and demountable materials.

Source: "jaxwzx" WeChat account