As a hub for the debut of top domestic and international brands, East China's Shanghai continues to redefine urban living with an array of first stores that promise a continuous stream of surprises and excitement. Fashion enthusiasts, you won't want to miss out!

Route 1: Lujiazui shopping center

[Photo provided by Shanghai Municipal Commission of Commerce]

Rituals (first store in the Chinese mainland)

Address: LG2-44-1, IFC Mall, No 8 Century Avenue, Pudong New Area

The Dutch brand Rituals, known for its therapeutic fragrances and body care products, has opened its first store in the Chinese mainland at IFC Mall. The store offers a calming home-like ambiance and features products with over 90 percent natural ingredients, emphasizing sustainability.

[Photo provided by Shanghai Municipal Commission of Commerce]

Atelier Cologne (first store in Shanghai)

Address: LG2-18, IFC Mall, No 8 Century Avenue, Pudong New Area

Founded in 2009, Atelier Cologne offers a very special "fragrance studio" experience with its natural, elegant scents. The store includes a central fragrance display to inspire and introduces the latest trends in perfumes.

[Photo provided by Shanghai Municipal Commission of Commerce]

Dr. Wong (first store in Shanghai)

Address: L106, China Resources Times Square, No 500 Zhangyang Road, Pudong New Area

Dr. Wong combines classical aromatherapy with a modern touch, creating a space that invites exploration and reflection through its nature-infused designs.

Prada fragrance and beauty boutique (first store in Shanghai)

Address: 1st Floor, No 1 Yaohan, No 501 Zhangyang Road, Pudong New Area

This boutique's "green box" design concept features Prada's signature pale green tones and a black-and-white checkered floor, offering a refined and very special olfactory experience.

Source: Shanghai Municipal Commission of Commerce