As a premier destination for domestic and international brands, Shanghai continues to redefine urban living with an array of first stores that promise a continuous stream of surprises and excitement.

Fashionistas, you don't want to miss out!

Route 6: Hengshan Road-Fuxing Road area

D.Desirable (First in China)

Address: No 322 Anfu Road, Xuhui district

D.Desirable, spearheaded by actor Wang Hedi, has opened its first store in China. The two-story space features a coffee shop on the ground floor and a retail area on the second. The store's aesthetic blends street culture, hip-hop, and basketball, making it a favorite among trendsetters.

[Photo provided by Shanghai Municipal Commission of Commerce]

Lost in Echo (First in China)

Address: No 246 Anfu Road, Xuhui district

Established in 2018, Lost in Echo debuts its first offline store in Shanghai. The open space, showcasing bags, shoes, and jewelry that embody thoughtful design and aesthetic appeal, offers a unique shopping experience.

[Photo provided by Shanghai Municipal Commission of Commerce]

Wiggle Wiggle (First in Shanghai)

Address: No 322 Anfu Road, Xuhui district

Wiggle Wiggle, a Korean lifestyle brand, has launched its first Shanghai store. With highlights like a giant wiggle bear and a 90-degree tilted house, the four-story space resembles a vibrant fairy tale world and offers a range of products, such as kitchen items, office supplies, home apparel, beauty products, and pet accessories.

[Photo provided by Shanghai Municipal Commission of Commerce]

Atelierso (First in Shanghai)

Address: No 125 Anfu Road, Xuhui district

Atelierso utilizes an earth-tone palette to create a cozy, healing atmosphere. The store offers a distinctive and fashionable shopping experience by fusing pewter alloys with various materials.

[Photo provided by Shanghai Municipal Commission of Commerce]

Source: Shanghai Municipal Commission of Commerce