After exploring the 2024 Shanghai Book Fair at the Shanghai Exhibition Center take a leisurely stroll along West Nanjing Road and check out some of the area's standout first stores.

From cutting-edge tech to unique lifestyle experiences, these flagship locations offer a glimpse into the very latest trends. Here's your guide to some must-see spots:

Apple Jing'an

Apple Jing'an is not just any Apple store – it's the biggest in Asia and the second-largest in the world, only outdone by the one on New York's Fifth Avenue.

Situated in the heart of Jing'an district, this stunning two-story store combines Apple's sleek design with local Shanghai flair.

The spacious circular atrium invites you to explore the latest products and the Genius Bar is there for any tech support you might need.

What's more, the store also features an Apple Pickup area, where you can conveniently collect online orders. Plus, it's the first Apple store in Shanghai to offer a Boardroom – a private space created for personalized business consultations and training.

An arresting view of the interior of Asia's largest Apple Store, located in the heart of Shanghai's Jing'an district. [Photo/WeChat account: scofcom]

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Arc'teryx Museum

The world's first Arc'teryx Museum is a paradise for outdoor enthusiasts and anyone who appreciates top-flight craftsmanship. Located in Wheelock Square, this unique space lets you dive deep into the history and innovation behind the iconic outdoor brand.

The world's first Arc'teryx Museum in Shanghai, featuring an immersive environment that mirrors the brand's connection with nature and adventure. [Photo/WeChat account: scofcom]

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Lululemon flagship store

Lululemon's flagship store at the Jing An Kerry Centre isn't just the largest in the Asia-Pacific region – it's a community hub.

Spanning two floors, it offers everything you need for yoga, running, tennis, golf, hiking and your daily routines. More than just a store, it's a space to connect with others, break a sweat and find your balance.

The Lululemon flagship store in Shanghai offers a full range of products and an inviting atmosphere for fitness enthusiasts. [Photo/WeChat account: scofcom]

Hakusan Megane

Hakusan Megane, a legendary Japanese eyewear brand founded in 1883, has opened its first store in the Chinese mainland in Shanghai's Zhangyuan, an historic and cultural block in West Nanjing Road.

Known for its original designs and limited production runs, each pair of glasses is a unique piece. The store blends tradition with innovation, offering over 500 different frames along with exclusive accessories.

A glimpse inside the Hakusan Megane store. [Photo/WeChat account: scofcom]

DQ Blizzard & Burgers

DQ Blizzard & Burgers is making its China debut in Shanghai. Located on Wujiang Road, this new spot is perfect for grabbing a delicious burger and enjoying one of DQ's famous Blizzard treats.

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Source: "scofcom" WeChat account