The Bund Finance Center in Shanghai is emerging as a hub for fashion, outdoor living, and cultural innovation.

Among recent highlights is the launch of fashion designer Alexander Wang's concept store, inspired by his 2024 spring collection and the Soho flagship store in New York.

The store's bold design incorporates asphalt-like textures and tire-inspired displays, while a striking swing art installation symbolizes courage and vitality. To celebrate, an evening party on BFC's riverside terrace premiered Wang's first international Wangover film, paying tribute to Shanghai's unique cultural spirit.

The excitement extends outdoors with Snow Peak, a Japanese brand known for its premium camping and outdoor gear.

At BFC, Snow Peak introduced its signature outdoor lifestyle concepts, including the national finals of its Iron Grill Table competition. This event attracted adventure enthusiasts to engage in creative and skill-based challenges. The IGT system, one of Snow Peak's most innovative and versatile product lines, supports a variety of setups, from at-home coffee tables to fully equipped outdoor kitchens.

Looking ahead, BFC is poised for further expansion. Early 2025 will see the opening of the InLove Tennis Club, blending fitness with high-end fashion. The much-anticipated Bar Choice promises to elevate Shanghai's nightlife with innovative cocktails and a fusion of Eastern and Western influences. Additionally, Claw Gallery will introduce premium pet photography services, while plans are underway to create more pet-friendly spaces.

On the cultural front, BFC is collaborating with the Fosun Foundation (Shanghai) to establish the Bund as a major cultural landmark.

Together, they aim to deliver an enriched mix of artistic, culinary, and community-focused experiences.

Source: Official WeChat account of the publicity department of the CPC Huangpu district committee at "shhuangpu"