Chinese fashion brand Peacebird recently opened its first global super flagship store on Shanghai's East Nanjing Road, one of the most iconic commercial streets in the country.

Spanning over 1,000 square meters across two floors, the store is considered a new fashion landmark — showcasing the evolution of Chinese apparel brands. It brings fresh, modern energy to the historic Nanjing Road Pedestrian Street.

A standout feature of the store is its nearly 400-sq-m dynamic LED wall, the biggest of its kind in any Peacebird store nationwide.

The display blends light and shadow to create a unique connection between the street's rich history and the latest digital technology.

Inside, the store departs from traditional design, blending four key product lines — men's, women's, children's wear and the Ledin collection — into an immersive, multifunctional space.

It seamlessly combines fashion presentation with a dynamic shopping experience, offering a model of how aesthetics and business can work together.

Peacebird's founder, Zhang Jiangping, said: "We are committed to staying rooted in China while expanding globally.

"Through product innovation and enhanced consumer experiences, we aim to build a fashion culture with global influence," Zhang continued.

"This flagship store's opening is not only a milestone in the high-quality development of China's fashion industry, but also demonstrates our determination to lead industry change through innovation," he added.

Address: Room A1-1, 1F, No 409 East Nanjing Road

Business hours: Daily, 10 am to 10 pm

Sources: Official WeChat account of the publicity department of the CPC Huangpu district committee at "shhuangpu", Peacebird