China's national sports team brand, Team China, has opened its first flagship store in Shanghai on Yongyuan Road, Jing'an district, offering residents and visitors an immersive experience of national team culture along with a wide selection of officially licensed merchandise.

The new store serves as a one-stop hub that combines product displays and retail with new product launches, promotions, and interactive experiences. Shoppers can explore over 840 licensed products, including pins, keychains, fridge magnets, crafts, home goods, outdoor gear, bags, toys, stationery, and ceramics.

Among the highlights are the popular collections featuring the brand's mascot, "panda teammate", whose cheerful image appears on badges, figurines, plush toys, and other items.

According to Cui Jianzhe, operations manager of Team China, Yongyuan Road was chosen for its prime location near the bustling West Nanjing Road shopping area and its vibrant business environment.

Cui added that the flagship store is intended to connect the national sports spirit with Shanghai's local culture, allowing more people to experience the charm of the national team up close.

Inside the store, a striking "red energy belt" runs through the entire space, symbolically linking the brand with the city and infusing the neighborhood with fresh sports vitality. Visitors following this red path will pass through three themed zones:

- an exhibition area at the entrance featuring interactive installations and multimedia displays,

- a multi-functional activity area for hands-on experiences and events, and

- an immersive merchandise gallery, where a towering white display wall showcases the full range of Team China badge collections.

Sources: Official WeChat account of Shanghai Jing'an Media Center at "jaxwzx", Team China