As the Chinese New Year holiday wraps up, Shanghai's retail and dining sectors are moving into a new season marked by renewed energy and ambition. Here are the latest openings bringing contemporary fashion, distinctive accessories, and inventive flavors to the city, signaling the next chapter in its ever-evolving commercial landscape.

Renew your wardrobe

Musinsa Standard (first in China)

South Korea's fashion retailer opens its first China flagship store across two floors spanning 1,421 square meters, with nearly 1,500 apparel and accessory items. The store includes three oversized LED media walls and a dedicated live room with adjustable lighting for content creation and in-store events.

Address: Rooms L1-01, L1-02, and L2-01, Parkson, No 918 Middle Huaihai Road, Huangpu district

Hazzys Flagship Store (first in China)

The store, located at the intersection of South Huangpi Road and Taicang Road, introduces new lines, including Hazzys Blue denim and an exclusive Xintiandi collection.

Address: No 235 South Huangpi Road, Huangpu district

Studio Nicholson (first in China)

The London-based independent label opens its first China flagship store at Reel Mall. The store features a bright, open retail area for ready-to-wear collections and a more private accessories section designed with natural materials and organic forms.

Address: Room 206, 2F, Reel Mall, No 1601 West Nanjing Road, Jing'an district

Lemaire (first in Shanghai)

Housed in a 1933 Spanish-style villa, the store extends across three levels. The basement, featuring garden access, is dedicated to accessories and includes a kitchen and salon space. The ground floor showcases womenswear, while the top floor is reserved for menswear.

Address: No 2 Alley 400, Wukang Road, Xuhui district

New accessories destinations

A.Society (first on the Chinese mainland)

The brand's first Chinese mainland boutique displays its full range of eyewear in a minimalist grey-and-white setting. A custom outdoor poster installation adds a visual focal point within the Taikoo Li Qiantan complex.

Address: Room W-L3-04C, L3, Wood Zone, Taikoo Li Qiantan, Alley 500 Dongyu Road, Pudong New Area

SMTING (first in China)

Founded in 2014, the bag brand opens its first brick-and-mortar store with clearly defined display and interactive zones. Customers can try products, take photos, and explore the collection in a relaxed, lounge-style setting.

Address: Room 2F-18, Parkson, No 918 Middle Huaihai Road, Huangpu district

Lola Rose (first in Shanghai)

The London-based jewelry and watch brand's Shanghai store is organized into three sections featuring gemstone displays, visible mechanical watch components, and a dedicated packaging area for personalized gifting with cards, envelopes, and seals.

Address: Room 119, LG1, IAPM Mall, No 999 Middle Huaihai Road, Xuhui district

New flavors to try

Godiva Concept Store (first worldwide)

The world-renowned chocolate brand launches its first global concept store in Shanghai, which includes retail space, customization counters, and dedicated gifting services. Two dedicated zones allow customers to assemble bespoke chocolate boxes and personalize ribbons, charms, and greeting cards.

Address: Room LG117c, Shanghai MixC, No 1599 Wuzhong Road, Minhang district

Haidilao Dessert Shop (first in China)

The hotpot chain debuts its first standalone dessert concept with around 23 items, including freshly made sweet soups, handmade teas, and desserts. Key ingredients such as lotus seeds and red beans are cooked in-store daily to ensure freshness.

Address: 4F, The Place, No 100 Zunyi Road, Changning district

Chunya Fresh-cut Beef Hangzhou Stir-fried Noodles (first in Shanghai)

The Hangzhou noodle brand opens at Bund Finance Center, specializing in stir-fried noodles with freshly sliced Hangzhou chili and beef. Each bowl is cooked to order, allowing the wok's aroma and the distinctive regional sauces to shine.

Address: Room 104b, North Building, BFC, No 600 East Zhongshan Road Number Two

Kaojiang (first in Shanghai)

The Chengdu grilled fish brand enters Shanghai after a decade on Dianping's must-eat lists. The restaurant stays open until 5 am, serving both dinner crowds and late-night diners.

Address: Room L2-01, Hopson One, No 1099 Xiangyin Road, Yangpu district

Sources: Shanghai Municipal Commission of Commerce and venues mentioned above