The launching ceremony of the 2024 Online Film Young Creators Project takes place at the Shanghai Exhibition Center on June 24. [Photo/Shanghai Municipal Administration of Culture and Tourism]

The 29th Shanghai TV Festival hosted the 2024 Online Film Young Creators Project at the Shanghai Exhibition Center on June 24. This project aimed to promote content creation and industry investment.

Guided by the National Radio and Television Administration and hosted by iQIYI, one of the world's largest online video sites, the project aim to take advantage of China's biggest television festival to gather industrial resources and provide exchange opportunities between online filmmakers, experts and investors.

It strives to stimulate content creation of the online film industry and promote the high-quality development of the online film market.

iQIYI has constantly promoted the high-quality development of the online film market by upgrading its online movie distribution model and establishing a transparent online movie trading platform.

Additionally, a review team, consisting of industrial experts, video platform representatives, and renowned creators, were invited to discuss the needs of filmmakers in dimensions like production and promotion.

This event encouraged new forces, promoted the landing of high-quality projects, and cultivated the development of the industry.

Source: Shanghai Municipal Administration of Culture and Tourism