Shanghai experienced a significant rebound in international tourism during the first five months of 2025, with younger visitors driving much of the growth. From January to May, the city welcomed over 2.54 million international travelers, marking a 55.1 percent increase compared to the same period last year.

A recent report by the Shanghai Youth and Children Research Center, the 2025 Foreign Youth Tour Shanghai Cultural and Tourism Consumption Report, sheds light on shifting preferences among this demographic. The report draws on survey data, consumption figures from online travel agencies, and social media analysis to paint a detailed picture of youth tourism trends.

Asian countries continue to be the largest source of visitors, with notable growth from South Korea, Japan, and Thailand. Thai youth travelers in particular surged by 240 percent in the first quarter of 2025. Repeat travelers account for approximately 25 percent of all international visitors.

The top five flight routes into Shanghai originate from major Asian cities such as Osaka and Tokyo in Japan, Seoul in South Korea, Bangkok in Thailand, and Singapore, reflecting the convenience of short flights and relatively low travel costs. Bangkok has recently gained popularity, surpassing Seoul, Singapore, and Tokyo as the preferred point of origin.

When it comes to accommodations, international youth tourists prioritize locations offering international community amenities, convenient living services, and a vibrant atmosphere for long-term rentals.

The Gubei compound in Changning district, the communities around the Jing'an Temple and West Nanjing Road in Jing'an district, the North Bund area in Hongkou district, the Longbai compound in Minhang district, and the communities around the Xujiahui area and Hengshan Road rank as the most preferred areas.

For shorter stays, areas close to transportation hubs and cultural landmarks are favored. While iconic Shanghai attractions like the Bund, Oriental Pearl Tower, Huangpu River, and People's Square remain popular, youth visitors are increasingly seeking immersive experiences that allow them to integrate with local life. Theme parks, including Shanghai Disneyland and Haichang Ocean Park, continue to attract strong interest.

Shopping preferences vary significantly by nationality. Southeast Asian visitors favor cosmetics and fashion, while Europeans and Americans show a greater interest in intangible cultural heritage experiences. Japanese and South Korean visitors show a passion for ACG (animation, comics, and games) products, whereas Middle Eastern travelers frequently seek traditional Chinese cultural products and electronic devices.

The report notes that ACG products, especially at flagship stores on Nanjing Road, draw many enthusiasts from overseas. Additionally, trendy Chinese toys, pastries, and handicrafts branded under "Shanghai Gifts" remain popular souvenirs among international visitors.

Source: Shanghai Observer