Couples in Shanghai are rushing to secure marriage registration slots for two popular dates, with many districts already fully booked.

As of Aug 13, the municipal government "Suishenban" service app showed no remaining slots for next week's Qixi Festival (Aug 19) in several major districts. Qixi, often dubbed "Chinese Valentine's Day", is a traditional romantic festival rooted in a mythological love story between a cowherd and a weaver girl. Data from 2025 showed that the festival ranked among Shanghai's top three busiest days for marriage registrations.

Another sought-after date is Sept 12. In Mandarin Chinese, the pronunciation of the numbers "9-12" (jiu yi er) sounds nearly identical to the phrase "jiu yao ai", meaning "must love" or "bound to love". Slots for this date in Changning district were reportedly snapped up within a single minute online.

Couples who miss out on online booking can still register in person by queuing at marriage registration offices on either day.

Under the revised marriage registration regulations implemented in May last year, regional restrictions and household registration booklet (hukou) requirements were removed nationwide, allowing couples to register at any marriage registration office.

Source: The Paper