A new promotional film titled This is Shanghai has been released to show the city's cultural essence and tourist appeal.

Launched in March by the Shanghai Municipal Administration of Culture and Tourism, the "Call for Entries: Shanghai Culture and Tourism Slogan Contest" is part of a broader effort to cement Shanghai's reputation as a top destination and leading choice for travelers across China.

The film features Shanghai City Ambassadors from local and international communities, guiding viewers through iconic city experiences. Stunning aerial footage captures a helicopter's eye view over Fuxing Island, while serene moments unfold with a stroll along the Zigzag Bridge in Yuyuan Garden. The journey continues with an exploration of Shanghai's dynamic street food culture, offering a taste of its cultural diversity.

Through intimate perspectives and striking visuals, the film vividly illustrates the unique allure of Shanghai as a global cultural and tourism hub.

[Video/WeChat account: shanghaifabu]

Source: official WeChat account of the General Office of the Shanghai Municipal People's Government at "shanghaifabu"