If you're looking for the heartbeat of Shanghai's fashion scene, the Wukang Road-Anfu Road shopping area is where it all happens.

The area is often dubbed the "Center of the Universe" by fashion lovers — and for good reason.

From surprise celeb sightings — even film star Daniel Wu has casually appeared in street snaps here — to jaw-dropping new store openings and major sales, this neighborhood is constantly abuzz with fresh energy.

Let's check out some of the newest and most exciting hotspots:

Adidas Originals (First store in the world)

Opened in early May, the store has quickly become the star attraction of the area. Its futuristic, giant silver "shell" installation at the entrance has become an instant photo op for fashionistas.

Inside, shoppers are flocking to see the world's first pet collection — perfect for anyone who wants to match outfits with their furry best friend.

Plus, the store offers a customization zone, where you can design your own T-shirts or sneaker accessories. DIY your outfit and say goodbye to accidentally twinning with strangers!

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Anfu Market

Right next door to Adidas, Anfu Market has reopened with a fresh new look. Occupying an entire third floor, this concept department store brings together fragrances, toys, apparel, jewelry and cultural gifts — becoming an instant favorite for both locals and international visitors.

Complete a small check-in task at the store to win exclusive gifts like Bear Hans-themed stickers, badges or postcards. It's shopping meets scavenger hunt — with cute rewards!

Harmay

Step into Harmay and you'll feel like you've entered a stylish warehouse from the future. Exposed brick walls and industrial-chic windows give this beauty store serious aesthetic appeal.

It's also the brand's first-ever physical store, located right at the corner of Wukang Road and Anfu Road.

With over 100 brands and thousands of products, it's a treasure trove for beauty lovers.

From now to June 15, you can scan a QR code in-store for a chance to win up to 600 yuan (about $83) in shopping coupons.

Don't miss the fragrance section, filled with summer-inspired scents that invite you to discover your signature smell. And from now to June 20, grab a coupon pack for just 9.9 yuan, offering discounts of up to 400 yuan. It's just the perfect excuse to treat yourself!

13DE Marzo Cafe

Straight from Paris, 13DE Marzo Cafe is a brand known for its signature teddy bear elements — playful, charming and totally Instagram-worthy.

From now to June 18, enjoy 12 percent off selected items. After shopping, grab a drink — their signature grape and pear iced tea, as well as the grapefruit and citrus iced tea are not only refreshing but also perfect props for your next street-style shoot!

Source: Official WeChat account of Xuhui district administration of culture and tourism at "xuhuilvyou"