Le'erle Wholesale Supermarket officially opened its doors on Jan 3 at the JFC Commercial Center in Shanghai's Qingpu district — marking the chain's debut in the city.

Spanning 20,000 square meters or so, the store offers a wide range of products — including daily essentials, home cleaning supplies, snacks, premium fruit and quality fresh seafood.

Operated primarily as a franchise chain, Le'erle has earned a reputation for delivering value through its "wholesale + retail + membership" business model.

The innovative approach combines competitive pricing with high-quality products to enhance the shopping experience for customers.

According to a Le'erle spokesperson, the new store is expected to galvanize Qingpu's consumer market and contribute to the district's commercial growth.

The opening of Le'erle follows the recent launch of Oasis Smart Valley | Huayuanli, a big commercial complex that began operations on Dec 27.

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Together, these developments are widely said to reflect Qingpu district's expanding retail landscape — offering residents diverse shopping options while boosting the local economy.

Sources: Official WeChat accounts of Shanghai Qingpu district people's government at "iloveqingpu", Le'erle Shanghai