Lego unveils 'Playing Home' exhibition in Shanghai

In a vibrant fusion of creativity and home decor, Lego has launched an innovative exhibition in Shanghai's Xuhui Riverside.

Shanghai abuzz with premier product launches

Shanghai has evolved into a prime destination for a multitude of top-tier brands, both domestic and international, to debut new products, with the period from March to May representing the pinnacle of this trend.

Zhangyuan welcomes Birkenstock's first pop-up store in China

In a harmonious blend of tradition and modernity, Zhangyuan – the historic quarter of East China's Shanghai – is now home to the first pop-up store of Birkenstock in China.

'Debut economy' takes center stage at Shanghai Shopping Festival

The "debut economy" has become a prominent feature of the annual Shanghai Shopping Festival currently underway across the city.

3 locations for global new product debuts in Hongkou

Three locations in Shanghai's Hongkou district have recently been selected as part of the city's list of 25 venues for global new product debuts.

Top-notch brands make beeline for Shanghai

A raft of global brands have opened new outlets in Shanghai or made their first-store debuts here of late, attracted by the strong traction seen in the city's retail space.

Shanghai emerges as global launchpad for premier brands

Shanghai has emerged as the world's top destination for brand launches, with an average of three brands' first store opening every day.

Shanghai launches measures to promote 'debut economy'

The municipal government of Shanghai has launched a slew of measures to promote the high-quality development of the "debut economy", as part of its initiative to establish itself as a global consumption hub, according to official sources.

Apple to open eighth flagship store in Shanghai

Apple Inc will open a new flagship store named Apple Jing'an in central Shanghai on March 21, the US tech giant announced on March 11.

New Year, new first stores

If you are looking for some fresh shopping experiences for 2024, you are in luck. Shanghai has welcomed several new stores, many of them being the first of their kind in China or the world.