The Shanghai Tourism Trade Association holds the second meeting of its sixth General Assembly of Members in Shanghai on March 11, 2024. [Photo/shtour.org]

The Shanghai Tourism Trade Association has announced the launch of the Magnolia Select brand initiative, a move that spotlights and promotes high-quality tourism enterprises and distinctive products.

The initiative seeks to foster the high-quality development of the cultural and tourism industries, supporting Shanghai's ambition to emerge as an international metropolis and globally renowned tourist destination.

These developments were disclosed on March 11 during the second meeting of the association's sixth General Assembly of Members, also referred to as the second meeting of the sixth council of the association.

The meeting involved the review and approval of the association's 2023 work and financial reports, alongside the endorsement of new members to the council.

Additionally, the meeting agreed to establish a leisure and vacation branch, making it the association's ninth branch.

Guo Lijuan, president of the Shanghai Tourism Trade Association, speaks at the second meeting of the sixth General Assembly of Members of the association in Shanghai on March 11, 2024. [Photo/shtour.org]

Guo Lijuan, president of the Shanghai Tourism Trade Association, outlined at the meeting that the association plans to enhance the array of tourism products available in 2024. This initiative aims to boost cultural and tourism consumption significantly.

Jin Lei, deputy director of the Shanghai Municipal Administration of Culture and Tourism, urged the association to intensify its collaborative efforts with both international and domestic tourism organizations.

This effort is intended to diversify urban tourism offerings, improve inbound tourism products, and reinforce Shanghai's status as the leading entry point for tourists into China.

Furthermore, the meeting featured promotions by the Shanghai Municipal People's Government's Foreign Affairs Office and the Shanghai People's Association for Friendship with Foreign Countries for the International Services Shanghai website (english.shanghai.gov.cn). These efforts encourage cultural tourism enterprises to offer a broader range of high-quality, diverse services to international visitors.

Source: xinmin.cn, shtour.org