Shanghai has kicked off a month-long online shopping promotion for festive goods in the run-up to the Spring Festival, offering a plethora of discounts and conveniences for residents eager to join in the festivities.

The event, which runs from Jan 7 to Feb 5, aims to boost consumption across various sectors including fashion, tourism, trade-in purchases, and products supporting rural revitalization.

To maximize engagement, a diverse array of stakeholders such as e-commerce platforms, live-streaming agencies, MCNs, and shopping malls have joined forces to offer an immersive shopping experience to residents.

Discounts and promotions will be made accessible through formats such as red packets, consumption vouchers, and buy-one-get-one-free deals, enhancing the allure of online shopping during this festive period.

Shoppers have the chance to explore a wide range of offerings, including delectable foods, products from time-honored brands, and trendy China-chic items, which are available both online and at pop-up stores throughout the city.

For those interested in fashion, digital gadgets, household essentials, and even automobiles, consumption vouchers and discounts will be up for grabs under specific conditions.

In addition, travel agencies are collaborating with tourism attractions, business districts, and museums to craft tailor-made travel plans and routes centered around themes of family, culinary delights, picturesque landscapes, and traditional customs.

Virtual gastronomic journeys are available through designated live-streaming sessions, including a showcase led by celebrity host Li Jiaqi, offering a taste of specialty foods from partner regions supported by Shanghai.

The event boasts an impressive lineup of participants and events, ranging from popular online platforms like Freshippo, Meituan, and Ele.me to specialized services such as Tesla and Ctrip, catering to a wide spectrum of consumer preferences.

Source: official WeChat account of Shanghai Municipal Commission of Commerce via "scofcom"