The world's first Legoland-themed aircraft was jointly unveiled on June 16 by Legoland Shanghai Resort and Juneyao Air, announcing a strategic partnership to explore a new consumption model that integrates aviation and cultural tourism.

The Airbus A321 jetliner, painted and decorated with Legoland-themed elements, is scheduled to operate its inaugural flight from Shanghai Hongqiao International Airport to Guangzhou, Guangdong province on Monday.

"As a benchmark for innovation in China's civil aviation industry, Juneyao Air's vibrant and quality-driven service philosophy deeply resonates with Legoland, which is dedicated to making the possibilities of Lego bricks come to life on an epic scale, sparking a lifetime of play, creativity and imagination," said Chen Jie, general manager of Legoland Shanghai Resort.

Viewing the collaboration with Legoland Shanghai Resort as a significant step in Juneyao Air's brand rejuvenation, Xia Haibing, vice-president of Juneyao Air, said, "Through this unique experience of a 'theme park in the sky', we look to enable travelers to embark on a magical journey in the sky."

"The launch of the themed jetliner marks the beginning of our cooperation, with a lot more interactive collaborations in the pipeline," said Zhang Wei, assistant to the president of Juneyao Air, adding that the aircraft bearing Lego-themed designs will serve routes to popular destinations including Beijing, Guangzhou, and Xi'an of Shaanxi province.

Apart from the ceremonial debut of the themed aircraft, the two parties also plan to expand their cooperation in creating new consumption scenarios by deeply integrating aviation with cultural tourism.

The collaborative experience will extend to Legoland Shanghai Resort, where the iconic ride "Junior Flight Academy" in the Lego City-themed land is presented by Juneyao Air.

As the very first Legoland in China, Legoland Shanghai Resort is the Lego themed-park and hotel destination for families with children aged between 2 and 12. Consisting of more than 75 interactive rides, shows and attractions, as well as thousands of Lego models crafted with more than 85 million Lego bricks across eight immersive lands, the theme park is scheduled for a grand opening on July 5.