The 25th China Shanghai International Arts Festival, which will run from Oct 17 to Nov 15, unveiled its key visual poster, special logo, and a mobile web page on July 9, marking the 100-day countdown to its opening.

The key visual features a flock of colorful birds in flight, symbolizing the festival's development from a platform for performing arts presentations to a broader arts ecosystem.

The special logo combines the number "25" with the silhouettes of two flying birds.

The interactive mobile web page develops the number "25" into the metaphorical idea of a "25th hour", an extra moment that art adds to urban life.

Through the interactive project, users can tap on their screens to light up their own "25th hour".

Scan the QR code to access the interactive mobile web page.

Sources: China Shanghai International Arts Festival, Shanghai Observer