East China's Shanghai recently boosted economic ties between China and Serbia, with the promotion of Serbian products at the Greenland Global Commodity Trading Hub.

The May 11 event, in line with the Silk Road e-commerce initiative, showcased Serbian blueberries and wines and highlighted the Sino-Serbian documentary The Storage.

Online travel agency Ctrip showcased Serbian tourism resources and released a batch of travel routes. China UnionPay's subsidiary UnionPay International introduced its payment settlement products for Serbia.

As an important step to expand e-commerce cooperation and import scale, Greenland Global Commodity Trading Hub and JD.com signed agreements with the Serbian Product Pavilion in the hub and the Shanghai Waigaoqiao International Trading Operation Center.

The launch of the Silk Road E-commerce Serbian Wine Festival is greeted with applause during the event. [Photo provided to International Services Shanghai]

The event also marked the opening of the Silk Road E-commerce Serbian Wine Festival. The event features online promotions and on-site activities at the CIIE Bazaar City Arena, located at No 558 East Nanjing Road in Shanghai.

Serbia is China's most important free trade partner in Central and Eastern Europe. The bilateral relationship is flourishing – as evidenced by the significant increase in trade, at an average annual growth rate of 23 percent over five years.

Source: Greenland Holding Group