Shanghai's Zhenru Unipark Max sees surge in sales, visitors

english.shanghai.gov.cn

Since Shanghai's New Year Consumption Season kick-started at the end of December in 2024, the Zhenru Unipark Max shopping mall in the city's Putuo district has witnessed a real surge in foot traffic and sales, even on weekday afternoons.

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An aerial view of the popular Zhenru Unipark Max shopping mall in Putuo district. [Photo/Publicity department of the CPC Putuo district committee]

In the first three days after the shopping season began, sales from retail and dining outlets topped 60 million yuan ($8.18 million), with over 300,000 visitors passing through the mall's doors.

Women's fashion particularly flourished, with a bunch of major retail brands achieving record sales per square meter.

The Putuo district government is said to play a key role in driving innovation within the market and elevating the experiences of the district's shoppers.

One notable collaboration involves a partnership with Douyin, the Chinese version of TikTok, allowing the mall to distribute online shopping coupons aimed at attracting young customers.

One women's clothing brand, Setirom, reported impressive daily sales of 80,000 yuan, driven by Douyin live-streaming, which contributed 40 percent of its revenue.

Overall, Zhenru Unipark Max is said to have embraced innovation with targeted promotions. One package offering "8 classes for 99 yuan" led to a 15 percent increase in foot traffic at six participating education and training  providers.

Despite competition from e-commerce, the mall has managed to meet consumer demand. As a result, over 60 percent of the mall's dining outlets are new and its partnership with 14 coffee brands caters to the needs of local office workers.

What's more, special events such as parent-kids activities and a local bread festival have enhanced the mall's appeal to families and provided great eating experiences.

 

Address: No 1 Lane 699, Tongchuan Road, Putuo district

 

Source: Official WeChat account of the publicity department of the CPC Putuo district committee at "shputuo"