Oriental Beauty Vally – Makeup, spanning a total area of 1.5 square kilometers, is transformed from the former Shanghai Fengxian Economic Development Zone Biotechnology Park. Embracing the concept of integrated urban-industrial development, the park is strategically focused on cultivating the cosmetics industry. Through a global approach to procurement and sales, it aims to establish worldwide influence in the realm of fashionable consumer goods, elevating the public's perception and engagement with what Oriental Beauty Valley has to offer.

By actively consolidating premium resources and advancing the development of functional platforms, including inspection and testing, exhibition and showcasing, sales, product traceability, and cosmetic technology, the park seeks to construct a comprehensive support system that propels industry growth and attracts collaboration, thus becoming a compelling new industrial emblem for Shanghai.

Source: Shanghai Municipal Commission of Economy and Informatization