Shanghai VIVE holds event to mark International Women's Day

english.shanghai.gov.cn

Luxury cosmetics brand Shanghai VIVE — in order to celebrate International Women's Day on March 8 — teamed up with Wukang Building to host a special event that honors both the history and the strength of women.

Wukang Building, a landmark in Shanghai, proudly stands at the southern end of Wukang Road. Directly across from it is the Soong Ching Ling Memorial Residence, a place where countless legendary women have left their mark.

About Shanghai VIVE

Founded in 1898 and revitalized in 2010 by Shanghai Jahwa Corporation, Shanghai VIVE combines Eastern and Western influences to create premium beauty products. Known for its refined makeup, skincare and fragrances, the brand evokes the elegance of old Shanghai, particularly the glamour of the 1930s.

Event highlights

1. Shanghai VIVE 100-Year History Exhibition

When: Now to March 9

Where: Shanghai Historical Building Art Center, No 393 Wukang Road, Xuhui district

2. Citywalk Exploration & Check-In Activity

When: Now to March 9

How to participate:

Step 1: Visit the themed China Post office on Wukang Road, scan the QR code to join the membership club and begin your journey.

Step 2: Follow the route on the postcard to discover key check-in points and the stories of legendary women. Collect stamps at each stop.

Step 3: Share your completed postcard with four stamps on Xiaohongshu (@上海VIVE) or Douyin (@VIVE Official Store) to claim your prize at the Shanghai Historical Building Art Center (11 am to 5 pm, now to March 9; limited to 500 prizes per day, one per person, while stocks last).

Event route

Themed China Post office on Wukang Road

post.jpg
The post office, with its elegant 1930s European-style architecture, offers visitors a glimpse into the past while sending postcards that symbolize timeless beauty. [Photo/WeChat account: xuhuifabu]

Soong Ching Ling Memorial Residence in Shanghai

former residence.png
Explore the residence where Soong Ching Ling faced numerous challenges, embodying both strength and elegance as she navigated the transition from the old China to the new. Her story is one of courage, conviction and grace. [Photo/Soong Ching Ling Memorial Residence in Shanghai]

The Cottage Bar

bar.png
Experience the charms of old Shanghai at this cafe, where the essence of past life and cultural richness blend in a unique atmosphere. [Photo/WeChat account: xuhuifabu]

To Summer Fragrance Boutique

to summer.png
This boutique combines deep Eastern philosophy with modern design, offering fragrances that reflect a balance of traditional culture and contemporary aesthetics. Discover a fusion of minimalist style with classic Eastern roots. [Photo/WeChat account: xuhuilvyou]

 

Sources: Xuhui district administration of culture and tourism, "xuhuifabu" WeChat account, WeChat account of Soong Ching Ling Memorial Residence in Shanghai