Known as the birthplace of Shanghai's iconic fresh meat mooncake, Yue Lai Fang is a celebrated Chinese time-honored brand founded in 1926.

Its signature baked flaky mooncake — recognized as a district-level intangible cultural heritage — is exclusively available at its store in the Putuo district.

Beyond mooncakes, Yue Lai Fang once captivated Shanghai with its green rice balls, deep-fried fish, and more — thriving with its "front store, back factory" business model.

After a recent brand upgrade, this heritage brand has merged retro aesthetics with modern design, showcasing red storefronts and a distinctive Shanghai flair.

In addition to preserving its traditional offerings, Yue Lai Fang has introduced nearly 50 innovative products, including freshly baked pastries, Napoleons, cream puffs and cookies — over 60 percent of which are brand-new.

Highlights include the chef-recommended Hong Kong-style foie gras bun, a fusion of Chinese tradition and Western pastry. Catering to modern dietary preferences, the brand also offers a range of low-sugar and low-fat treats — bringing this century-old name into the future.

Address: No 8 Lantian Road, Putuo district

Source: Official WeChat account of the publicity department of the CPC Putuo district committee at "shputuo"